Action extends partnership with SOS Children’s Villages to support vulnerable children

Action is pleased to announce the extension of its partnership with SOS Children’s Villages, starting from January 1, 2024, for a period of 3 years. This partnership, which began in 2018, has proven to be a powerful collaboration dedicated to the well-being of vulnerable children worldwide.

Support growing with Action
Currently Action supports over 12,500 children through child sponsorship programs in Asia and European SOS projects. This partnership grows alongside Action’s expansion: with each new store and distribution center, we support more children and villages. In new European markets where Action starts, the opening of each new country office also marks the beginning of assistance to children in that country.

Structural Support for Children and Villages
Action’s contribution enables SOS Children’s Villages to provide children with the essential elements they need to grow up safely and lovingly. This includes access to proper nutrition, education, medical care, and sports. Additionally, Action contributes to the maintenance costs of children’s villages and the well-being of vulnerable families in the community.

Valuable Partnership
“Action is proud to continue this valuable partnership with SOS Children’s Villages. All Action employees are closely involved and pleased with the collaboration,” said Hajir Hajji, CEO of Action. “We are committed to contributing to the well-being of vulnerable children and ensuring their right to a loving and safe upbringing. Our employees and customers contribute to these efforts, and we look forward to continuing this important work.” “We are extremely pleased and grateful that Action wants to extend the partnership with SOS Children’s Villages for the next three years. It also demonstrates Action’s commitment to corporate social responsibility and creating positive change in the world. Together, we ensure that children without parental care or who are at risk of losing it can grow up in a loving and safe environment,” said Arian Buurman, CEO of SOS Children’s Villages.