Avestus Real Estate’s Jupiter Building Recieves LEED Certification
Avestus Real Estate asked Best Communications to support its PR activities surrounding the LEED ceremony at the Jupiter-Explora Business Centre. Best was in charge of the press event announcing the achievements of the green building which included a case study of the office building. The Vice President of the U.S. Green Building Council, Jennivine Kwan, took part in the events as a special guest. The following day, Best organised a ceremony and celebration in the Jupiter building for tenants and business partners of Avestus, during which the official LEED certification was bestowed upon the building, and a plaque was unveiled. Present at the event were representatives from the Czech Council for Green Buildings along with their US counterparts, including representatives from Gardiner & Theobald, who led the certification process.
The two activities generated media coverage in many key dailies and business weeklies, online media, and trade publications—in total over 25 media outputs were secured.