Herzogenaurach, Germany (1st August, 2015) – The lights have gone down. The dust has gently settled on another day in the city. Tomorrow the camera shutter opens up to another spectacular shoot. In Autumn-Winter ‘15, PUMA celebrates the Trinomic R698 by setting it against a new perspective – through the lens of the photographers and creators of the new digital sneaker culture. A range of brilliant contemporary iterations of the brand’s iconic archive runner is released with styles that tailor to todays new breed of visual curators.

Since its debut, the Trinomic R698 has been re-issued in several iterations with a host of celebrated collaborations that cemented its position in sneaker history. This season’s range features everything from neoprene and technical fabrics to street-ready print and material applications on top of the model’s distinctive technology filled sole unit. With a vast range of colourways in its armory, the Trinomic R698 has become an iconic style amongst today’s sneaker community. Carefully selected uppers and textures combine with a renowned silhouette and contribute to a sneaker that is consistently brought at the forefront of the digital sphere.

The seasonal campaign imagery has been shot by some of the most distinctive visual artists presently dominating today’s online digital photography scene. They go to great heights and scales, all for capturing that one perfect shot that no one dares to take. Taking the Trinomic R698 with them, they give new light and depth to the iconic style.

The AW15 Trinomic R698 range is now available at PUMA Stores and global retailers starting August 1st.