Action will open its third Slovak store in Zvolen

Action otvára obchod na strednom Slovensku

Action, the fastest-growing non-food discounter in Europe, will open a new store in the heart of Slovakia. Located in Zvolen’s OC Klokan, it will be the third store opened by Action since the Dutch retailer entered the Slovak market earlier this month.

Local residents and visitors to Zvolen can now enjoy the ‘Action Formula’: 6,000 high-quality products in 14 categories (ranging from toys and crafts to household products, and from gardening to DIY and food) at the lowest possible prices. Action offers a surprising assortment, with 150 new products put on shelves every week. More than 1,500 products are available for less than 1 euro, and the average price of all products is less than 2 euros.

Action also makes sustainable products accessible to everyone. As a leading discount retailer, Action feels responsible for continuously improving its products and supply chains while cutting CO2 emissions. Products are improved by reducing their carbon footprint and increasing their circularity. In 2021, 70% of Action’s wooden products and 86% of its cotton products were already being sourced with improved sustainability. By 2024, Action expects to achieve its goal of 100% sustainable sourcing of such goods.

“In less than a month, we will open our third store in Slovakia, this time in the very centre of the country. We’re thrilled that after successful openings for the first two stores in Bratislava, which are already proving very popular, we can also introduce our unique concept to the people of Zvolen and the surrounding area. Slovaks can look forward to seeing more Action stores in the country over the coming months,” says Petr Juliš, General Manager for Action in Slovakia and the Czech Republic.

Slovakia is not an entirely new environment for Action. In 2021, the discounter opened a 50,000 sqm distribution center in Bratislava, which was first used to supply stores across Austria and Germany, and which now supplies the domestic market as well.

With more than 2,200 stores in Europe, Action employs 68,000 people, of whom more than 5,750 were hired between 2021 and 2022. Conveniently located in the modern retail premises of OC Klokan in Zvolen, the company’s new store covers 969 square meters. The store will be open from 23rd March onwards, every day from 09:00 to 20:00.