Action to open the first store in Liberec

Action, Europe’s fastest growing non-food discount retailer, will open another Czech store in quick succession. On Saturday, March the 25th, its first ever store in the city of Liberec will start its operations. With this opening, Action will count 47 stores in the Czech Republic with further expansion planned for this year.

From this date, residents of Liberec and anyone in the region can enjoy the “Action Formula”: 6,000 good quality products in 14 product categories – from everyday essentials to goods for special occasions – at the lowest possible price. Action offers a surprising assortment (including sports and outdoor equipment, goods for keeping the household and gardening, decorations, DIY supplies, toys and many more) with 150 new items on the shelves every week. More than 1,500 products are priced for less than 25 CZK. The average price of all products is less than 50 CZK.

Additionally, Action wants to make sustainable products accessible to everyone. As a leading discount retailer, Actions feels responsible to continuously improve its products, supply chain and CO2 emission. Products are improving by reducing their carbon footprint and increasing their circularity. In 2021, already 70% of Action’s wooden products and 86% of cotton products were sourced more sustainably. Action expects to achieve its goal of 100% sustainable sourcing of these materials as soon as 2024.

“The Liberec store is already the third one we are opening since the beginning of this year – and I am really pleased we are finally bringing our formula to another Czech regional town,” says Petr Juliš, Action General Manager for the Czech Republic and Slovakia. “I believe the customers will enjoy our concept based on pleasant surprises from a wide range of offered products, their quality and unrivalled prices – as well as the great care provided by our local team.”

With more than 2,200 stores in Europe, Action provides jobs to more than 80,000 workers, of which more than 5,750 were recruited between 2021 and 2022. In Czech Republic, the number of employees already exceeds 1,200. With the opening of this new store, Action creates a total of 20 jobs in Liberec.

The new Liberec store has 906 square meters of selling space. Located in the Nisa Shopping Centre at České Mládeže 456 it is conveniently accessible. In addition, the store will be open from Saturday March 25th, 9:00 to 20:00 hours, Monday to Sunday.