James Cameron’s Avatar VIP IMAX Premiere
To create a buzz around the premiere of James Cameron’s Avatar and the IMAX experience in the Czech Republic, Best Communications arranged for guests to be welcomed to Cinema City by IMAX staff members, the Best team, and “Avatars.” Guests were also given a voucher for a free drink and popcorn. Best issued a press release to journalists and provided TV crews with a CD that included all trailers and press materials.
The premiere was a great success, with 20 VIPs in attendance, journalists from 3 press agencies, 4 TV stations, 5 radio stations, 2 publishing houses, 4 daily newspapers, 7 online servers, 7 media focusing on cinema and movies, 4 magazines for children and teenagers, 11 lifestyle/society/tabloid magazines, and 7 other magazines.