Colliers International Celebrates 20 Years in the Czech Republic
In 2014, one of Best’s long-time clients, Colliers International, celebrated 20 years in the Czech market. On this special occasion, the agency was tasked with organizing a party for their clients and business partners to celebrate this key milestone. The Best team also prepared several PR activities around the anniversary to highlight Colliers’ strong position on the Czech market.
Firstly, Best arranged a media event focused on: “Recent and Future Trends of the Shared Service Centres and Business Process Outsourcing Sectors and their Importance to the Office Market in the CEE Region,” to which more than 15 journalists attended. This topic is still hotly debated throughout the region, and thus attracted substantial media attention. In total, more than 20 outputs were secured, including news agencies and key news servers.
The second half of the celebration was an evening event for clients and business partners, held at Jazz Dock music club, a special venue right on the Vltava River with an enjoyable atmosphere, which was attended by more than 100 distinguished guests! Tonya Graves of Monkey Business performed at the football-themed event, and the program was livened up by Brazilian dancers in line with the 2014 World Cup, which was being held in Brazil at that time. Best also issued photos from the party to key media the following day, accounting for a second wave of communication about the anniversary celebration.