Airbus’ Fly Your Ideas Campaign
Airbus tasked our team with providing support for introducing Airbus’ global “Fly Your Ideas” competition that was organized for the university students. A Czech team from Brno advanced to the prestigious final. Best managed the medialization of the Czech team and invited three Czech journalists to the press trip to Paris Air Show to cover the competition and Airbus’ news in general—ensuring that the Airbus brand would be associated with environmental innovation and education. This resulted in supportive coverage of Airbus in the Czech media, where the story produced 10 outputs.