GOING FUTRO WITH PUMA x ADER ERROR
Finding inspiration in the ordinary is ADER ERROR way of redefining art and fashion as we know it today. Taking this a notch higher, global sports brand PUMA is teaming up with Seoul-based and internationally recognized fashion label ADER ERROR to give its everyday classic silhouettes a FUTRO twist.
What purely began as a love for creating has now gained worldwide following, even at major distinguished fashion weeks. Founded in 2014, ADER ERROR has made it their focus to work towards changing the landscape of modern art and fashion. Their motto – But Near Missed Things is all about reframing and remixing the mundane to create something unexpected and beautiful.
In their debut collection with PUMA, ADER ERROR, as the creative director, put FUTRO as the main theme, bringing their forward thinking aesthetic and fusing their fondness for nostalgia onto the new RS-0, the RS-100 and classic Suede. Characterized by collage detailing, bold text and logo play, this exceptional collection comes to life with a combination of modern and retro design elements. Think squared silhouettes with thick bold soles, oversized boxy shapes, and striking graphics on shoulder straps. It all comes together with an innovative and futuristic take on iconic PUMA styles. FANTASTIC MISTAKES, as printed on most of the collection pieces, is an added touch from ADER ERROR, putting a fun spin on their unique styling and embracing the imperfections.
Inspired by stories of reinvention, FUTRO encompasses innovative design that’s inspired by the past but distinctly future looking. Continuing this legacy, the RS-0 ADER ERROR is built on PUMA’s comfortable Running System cushioning technology with a bold chunky sole, mixed material upper of leather, nubuck and mesh with form-fitting slip-on sock construction. The all-time favorite chunky court silhouette, PLATFORM TRACE ADER ERROR is also detailed with playful screen-printed text highlights and numbers, rear oversized patch in the shape of the letter ‘A’ for ADER and a unique double tongue with co-branded woven label.
Completing the collection is a wide range of apparel picks in retro fabric and color combinations. The unisex PUMA x ADER jacket is styled with a removeable hood and woven label on the sleeve strap. Pants with dynamic cutlines, color blocked crew sweats, tees and accessories complete the capsule collection.
Get your hands on the PUMA x ADER ERROR collection dropping globally on PUMA.com and select stores on 1st September 2018.