Public Relations In Central & Eastern Europe
In less than 20 years Central & Eastern Europe has developed a thriving economy and a stakeholder society modelled on those of the US and Western Europe. Reporters Sans Frontieres has declared the Czech media the fifth-most-free in the world; municipal authorities here are powerful and independent-minded; pressure-groups are numerous and effective.
Reputation matters in Central & Eastern Europe. A company’s ‘licence to operate’ depends on its good name and on its readiness to engage with stakeholders in a way that wins friends. Brands succeed in Central & Eastern Europe once retailers and consumers learn to know, trust and appreciate them. Profile is all-important.
Public relations in the region has evolved hand-in-hand with this rapid growth. Best Communications has worked with regional media, public authorities, communities and stakeholder groups on behalf of international companies since 1995, and is now one of the largest agencies in the area with 22 multi-lingual staff and 40 clients.
This website describes what we have achieved for some well-known organisations making their mark in Central & Eastern Europe. It sets out what we could do for you and how we would go about it. We hope it gives an insight into what is familiar and what is different about the C&EE marketplace, and we hope it demonstrates that local knowledge counts.
How to continue
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